Blackridgepool: Agustus 2010

Selasa, 31 Agustus 2010

[O438.Ebook] PDF Download Raw Workflow from Capture to Archives: A Complete Digital Photographer's Guide to Raw Imaging, by Philip Andrews, Yvonne J. Butler, Joe Fa

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Raw Workflow from Capture to Archives: A Complete Digital Photographer's Guide to Raw Imaging, by Philip Andrews, Yvonne J. Butler, Joe Fa

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'Raw Workflow from Capture to Archives' provides specific, practical explanations and how-to instructions for the digital photographer mastering this process. The most comprehensive book devoted to simplifying raw workflow, this guide will demystify raw functions in the camera, raw converter, image processing and enhancement software, and digital asset management programs. Not restricting itself to a single workflow this valuable resource discusses the latest applications that deal with raw files, including special plug-ins, stand alone programs and custom applications. Shooting raw gives you complete creative control over your images and is the hottest topic in digital photography today. Learn how to take advantage of the benefits of raw to increase your creative control and streamline your raw workflow in this informative guide.

Sales Rank: #955754 in Books
Published on: 2006-09-04
Original language: English
Number of items: 1
Dimensions: 9.69" h x .71" w x 7.44" l, 1.10 pounds
Binding: Paperback
304 pages

Review
"With this new book everyone can learn how to use all of [that] data to do the same thing. It has very easy to follow instructions, and it takes all of the mystery out of the Raw process. Everything is fully illustrated to make it even easier to see what it all means as you go step by step through each chapter." - Apogee Photo Magazine, November 2006

"A book devoted to RAW imaging? That's right. They are few and far between but RAW is a central aspect of any professional photographer's working day. Learn how to take advantage of the format and customise it to work for you." Digital Photographer Magazine, Issue 47

You'll find good workflow and management techniques, backed up with solid foundational explanations of theory. If you want to understand how RAW works, and how best to make it work for you, this is a good option.- Photoshop User, Oldsmar, FL, March, 2007

About the Author
Philip Andrews is Adobe Australia's official Photoshop and Elements Ambassador. He is an experienced photographer, author, magazine editor and online course creator. He was previously a lecturer at the Queensland School of Printing and Graphic Arts, Australia and Nescot, England. He is a beta tester for Photoshop, an alpha tester for Photoshop Elements and a Photoshop specialist demonstrator for Adobe Australia. Contributing numerous articles and videos to AdobeTV and the inspirational browser, Philip is a leading source in adobe information and instruction. Philip is also co-founder of photo-college.com an online photography training college. He's a regular contributor to several magazines including Shutterbug, Amateur Photographer, Australian Photography and Better Photography, he is senior contributing editor for Better Digital, columnist for What Digital Camera and Co-editor and publisher of Better Photoshop Techniques magazine.
Yvonne Butler is a professional photographer, writer, consultant, and digital workshop trainer. Yvonne's passion for photography is closely followed by her ongoing sense of urgency to capture the beauty of people, objects, and special locations around the world. She has amassed a representative body of black-and-white and color images taken in over thirty countries, many of them so-called third world countries, while she works on specialty abstracts and close-ups as fine art form. Her work has appeared in several magazines, websites, brochures, and collateral materials of the digital workshop groups for whom she leads workshops or consults. Yvonne was the creator and former director of the four-year-old Shutterbug magazine digital workshop series. Forever falling back on her foundation in teaching, professional platform presentation and group facilitation, information technology, and photography, she now conducts her own digital workshops throughout the US and the world. Her platform and training skills have been honed over the past 35 years. She specializes in presenting technically difficult subject matter in simple, clear, friendly language, almost always using hands-on approaches. Yvonne is a member of Professional Photographers of America and she is a Charter Member of the Bellamax Advisory Board of Professional Photographers (www.bellamax.com). She is represented by galleries on Cape Cod and in Toronto, Canada. She holds a master's degree in information systems from Northeastern University School of Engineering and has taken extensive doctoral-level coursework in communication at the University of South Florida. Send her an email message at Yvonne@yvonnebutler.com.
Author of more than 25 books and over 1600 magazine articles, Joe Farace has been a regular contributor to Shutterbug magazine since 1994 with his Digital Innovations and Web Profiles columns. He was the original editor of eDigitalPhoto magazine and contributes to magazines such as Photo District News and PHOTO Techniques. He holds workshops and seminars at FOTOfusion, Palm Beach Photo Workshop, Shutterbug and Popular Photography and Imaging, has spoken at the PPA national events and New England Council of Camera Club's annual conference.

Most helpful customer reviews

37 of 39 people found the following review helpful.
Across the Board
By Conrad J. Obregon
When a digital camera takes a picture it saves the information in a digital file. This file may be processed by the camera for easier viewing or use. RAW is the name of the file format for unprocessed data. This RAW file is capable of more manipulation when transferred to a computer than a processed picture, like one in the JPG format. This allows a photographer to make the file look more like his or her vision.

This book offers guidance on using the raw format, starting with set up of the camera for saving a picture in RAW, through processing, to archiving the image. There are several books in print that explain how to use the popular Adobe Camera Raw (ACR) software, which is part of Photoshop and Photoshop Elements, for processing RAW files. But ACR is not the only software available for processing RAW files, even if it is the most prominent. Unlike other books, this volume takes a step back and looks at the range of software available for RAW processing including independent software like Capture One, Raw Shooter and Bibble, and camera manufacturers' software like Nikon Capture. The authors also consider related software, like Adobe Bridge and Extensis Portfolio, as well as some new software that takes a different approach to handling RAW files, like Apple's Aperture and Adobe's Lightroom.

Unfortunately, this effort to take the long view has its problems. The authors look at different software packages for RAW processing, and point out the most important features of each, However there is not enough depth to allow readers to make a decision as to which package is best for them. If it is impossible to provide that much information in a book of this length, I would have liked to see the authors provide their comparative conclusions as to which software was most appropriate for photographers with different goals and bents.

The same problem exists with regard to other aspects of the long view. For example the author's note that both Extensis Portfolio and Adobe Bridge have the capability of searching archived files for keywords. But they don't make any comparison that shows the advantages and disadvantages of the two. I conducted an experiment to search one thousand files for a single keyword. With Portfolio the search took less than a second. The same search with Bridge took more than five minutes. Yet, if I were working in Bridge with a small file set, it would be more convenient to search keywords with Bridge than to start Portfolio. While I don't need to see this exact comparison, I would have liked to see a more detailed comparison than was provided.

At the other end of the scale, the authors give far more detailed instruction on the use of ACR than on any other converter. Unfortunately, it's just not quite deep enough. They show you how to manipulate the controls in ACR but leave out many of the fine points. For example, most experts recommend that you not sharpen your pictures in ACR. The authors also tell you this, although they do tell you how to adjust the sharpening slider. But it's easier to use the other controls if the picture is sharpened. ACR has a facility that allows you to view your file as sharpened, without actually applying sharpening. The authors don't mention this.

If you want to learn how to use ACR, for the beginner I recommend Mikkel Aaland's "Photoshop CS2 Raw" and for the more experienced user, Rob Sheppard's "Adobe Camera Raw for Digital Photographers Only". But if you want a broad overview of the entire RAW process, with an introduction to all aspects, including software, I haven't found a book comparable to this.

9 of 11 people found the following review helpful.
Great for a beginner
By Davidg1218
I am not an expert, but as someone trying to improve my skills with Raw, this book definately covers the waterfront. I am very pleased. It has a very nice mix of text pictures and examples. Very easy to follow, and offers a wide choice of options for editors, setting up a workflow and covering the subject.

3 of 4 people found the following review helpful.
Good coverage
By M. Sallai
I am still at the beginning of the book but initial impression is as follows:
Pro: quality print & illustrations, good explanations, easy read, well laid-out, good software coverage
Con:At times more depth would be good i.e. more technical detail for people really interested. Current level perfect for most people.
Key complaint - American English - for example: gonna,yer chance, et cetera - why not use proper English.

See all 10 customer reviews...

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Raw Workflow from Capture to Archives: A Complete Digital Photographer's Guide to Raw Imaging, by Philip Andrews, Yvonne J. Butler, Joe Fa PDF

Senin, 30 Agustus 2010

[T147.Ebook] Free PDF Directing Actors: Creating Memorable Performances for Film & Television, by Judith Weston

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Directing Actors: Creating Memorable Performances for Film & Television, by Judith Weston

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Internationally-renowned directing coach Weston demonstrates what constitutes a good performance, what actors want from a director, what directors do wrong, script analysis and preparation, how actors work, and shares insights into the director/actor relationship.

Sales Rank: #15851 in Books
Brand: Weston, Judith
Published on: 1999-07
Original language: English
Number of items: 1
Dimensions: 8.22" h x .84" w x 6.01" l, 1.12 pounds
Binding: Paperback
314 pages

Features

ISBN13: 9780941188241
Condition: New
Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Amazon.com Review
This is essential reading for anyone interested in directing or acting. Judith Weston's brilliance is to recognize that directors, actors, writers, and technicians are involved in a process that is at essence a collaboration. In order for them to have the best shot at creating something true and meaningful, they must share a language and a method of exchange that fosters creative cooperation. Weston rightly sees the director as the central figure in inspiring the energy of a production's harmony. She advises the prospective director on every aspect of a stage or film production, showing how the director can draw the best performances possible from actors.

Review
The focus on creating memorable performances for film and television provides explicit acting advice and examples rather than the usual generalities. From the initial reading of a script to casting and rehearsing techniques and developing or understanding relationships between actors and directors, this is packed with practical considerations. -- Midwest Book Review

About the Author
Judith Weston, who lives in Los Angeles, has taught ""Acting for Directors"" for over a decade throughout the U.S. and Europe, and is the author of the best-selling book, Directing Actors.

Most helpful customer reviews

54 of 60 people found the following review helpful.
Though a bit Touchy-Feely
By Thor Vader
Though I felt that this book was a bit too touchy-feely for my own taste, it did have a lot of valuable insights into the actors mind and how to work with them in a collaborative sense. If you are a director that does not believe in running with the actors own take on a character, then this book would be painful for you to try to read. Nevertheless, if you are looking to have a truly collaborative experience (not all of us are), the advice contained within is very solid.
Weston breaks the process of working with actors down to how to give concise words to help get a performance. She further spends time developing adjustment techniques. I think this book is particularly strong in its discussions on script breakdown, and having multiple approaches to playing a scene. It gives some helpful advice on casting as well, and really challenges a director to cast the best person in a role as opposed to the one that they feel "nailed the part" based on ones preconceived notions.
The biggest weakness in this book is that really favors the actor over the director at times, and leaves me asking (as a director) why would I want to have this relationship. I do not believe, as Weston proports, that a director should always allow the actor to find the voice of his or her character without explicit direction. Nevertheless, it certainly challenged my own technique, and I am a better filmmaker from having read it.

20 of 20 people found the following review helpful.
Director Beware
By A Customer
A practical, technique oriented introduction to directing actors. It's really from an actor's perspective, and has a very condescending attitude toward directors. But this is useful. The anecdotes are really enjoyable. Not a substitute for acting and directing experience, just one set of possible tools to try to put into practice. Harold Clurman's "On Directing" is of the same aesthetic perspective, but at the same time broader and more succinct, and more sympathetic to directors.

17 of 20 people found the following review helpful.
The Only Book on Directing I Have Ever Loved
By carneyofsteel
Completely unpretentious. Thoroughly knowledgeable and confident. Allows you to discover the concepts yourself, rather than spouting them at you. And yet...also completely able to be referenced.
In other words... the best book on directing I've ever read. The only I will ever recommend. To actors and directors alike.
I hate to call it "hype," but after reading the book feverously (which, for a book on directing, is almost unheard of), it is safe to believe it here. All the endorsements on the back cover from people working "in the industry" no longer ring of marketing salesmanship, but of complete honesty. There are few things in this world I would endorse, given the chance. This is one of them.
I don't want to say it "changes you." But I will say I had more thoughts and ideas OF MY OWN while reading this book that ever before. The reason? It's like any craft: if you sit down to make something, you usually don't really know what to make specifically until you get to know your tools. Then--once you know what you can be done, what things are available to you to use, the ideas of what you can do with these tools start flowing.
I'd like to thank Ms. Weston for introducing me to some of the tools. Actually, I have thanked her. She called me back. I'm still floored by that.

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Selasa, 24 Agustus 2010

[F198.Ebook] Ebook Free Adobe After Effects CC Visual Effects and Compositing Studio Techniques, by Mark Christiansen

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This is the only book to focus exclusively on the creation of visual effects for After Effects, and is a one-stop resource for anyone who wants in-depth explanations that demystify the realm of visual effects and how they were created, thanks to veteran author Mark Christiansen's friendly and accessible style. A thoroughly packed, informative read, this masterful guide focuses on explaining the essential concepts, features, and techniques that are key to creating seamless movie-quality visual effects. Users who are comfortable with After Effects will find a helpful review of the fundamentals–managing footage, viewing and editing layers, animating type, and more–so they can learn how to work smarter and more efficiently. Readers of all levels will learn core techniques for effects compositing including color matching, keying, rotoscoping, motion tracking, emulating the camera, and concluding with using expressions in After Effects. The final section of the book delves into creative explorations, demonstrating professional effects that readers might want to re-create.

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Readers will also find comprehensive coverage of all new features, including the new workflow between After Effects CC and CINEMA 4D, coverage on the 3D Camera Tracker, and examples of the Refine Edge tool for high-quality matting results.

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Included with the book are HD media files and After Effects project files used for many of the techniques in the book, as well as demos of plug-ins that you can use to experiment with in your own effects.

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Author Expertise:

Mark Christiansen (christiansen.com) is a visual effects supervisor and creative director and has worked on features including Avatar, Pirates of the Caribbean 3, and Beasts of the Southern Wild, and has served as a director, producer, designer, and compositor/animator on commercials, music videos, live events, and television documentary productions. Mark has done work directly for the Adobe After Effects development and marketing teams, is a founder at provideocoalition.com, and has taught courses at fxphd.com and Academy of Art University. He has been a guest host of popular podcasts such as “The VFX Show” and has written all editions of this book and coauthored After Effects 5.5 Magic. Mark is also founder of New Scribbler Press.

Sales Rank: #638685 in Books
Published on: 2013-07-31
Original language: English
Number of items: 1
Dimensions: 9.05" h x .85" w x 7.37" l, .0 pounds
Binding: Paperback
496 pages

Most helpful customer reviews

9 of 9 people found the following review helpful.
Very Similar to previous book
By Todd C. Steen
If you have the previous book in the series, CS6, it is very similar. It goes over a few new techniques such as rotoscoping. It is not a purely step by step book. You will need some know how with After Effects. It really delves into a smattering of different "special effects" and how to incorporate them. It is for people who want to add to the basics of after effects and really get into some cool things you can do. It is not overly simple, but the author is very clear and concise. You may get lost and have to redo a couple things, but it is a logic step for beginners wanting to get better at fundamental effects. Do not start with this book if you are a complete beginner. Try CC classroom in a book first.

Now the really bad.....

The Kindle edition does not have a download code in the back of the book for the lesson files. I have contacted Peachpit, but they keep saying it is in the back of the book. They are not. I have used plenty of Kindle books with Peachpit download codes and none exist in this book. I did find the previous book's (CS6) download files after searching online for a while, but I believe they may differ a bit from this new one.

Until I can get the download files the book is only somewhat helpful. I would normally give it 4 stars, but they gave me an incomplete product. When they do I will revise my review.

EDIT-

They acknowledged the missing download codes finally and sent them to me. They also stated the Kindle version would be updated.

The book is worth-while if you don't have the previous version. I don't think there is enough different to warrant a successive purchase. Just look up the changes online to rotoscoping, etc. If you don't have the previous version or AE is still a bit new to you, then it is worthwhile.

3 of 3 people found the following review helpful.
Excellent book but NOT for beginners
By SoCal Thom
The author of this book certainly knows his stuff. But a word of caution to those who are new to After Effects: this book is NOT for you. The author even says so, right in the intro: "This is NOT a book for beginners...it's not an effective primer on After Effects in particular or digital video in general." So, I am not being critical of the book when I say this. I am merely trying to save you some dollars if you are just starting out in After Effects. You'll find a wealth of insight into how AE works in various production scenarios, and along the way you may pick up some tips that will be helpful, but if you are an AE newbie, stick to the Classroom In a Book series and get a year or two of solid AE work under your belt, then maybe come back to this one.

1 of 1 people found the following review helpful.
Mark packs a lot of great information into this book
By David J. Patterson
Mark packs a lot of great information into this book. I have the CS6 version of this book, and bought this hoping to find new information that applies to the Creative Cloud version of AE. I haven't found anything that indicates what is new since the CS6 version, but I'm sure there are nuggets of info awaiting discovery. The CS6 version included footage and other files that have to be downloaded for anyone who purchases this edition of the book. Consequently, I feel the CS6 book is a better value, and thus I can only give this book 4 out of 5 stars. Regardless, I highly recommend this book as a resource and training guide for anyone who wishes to do compositing and VFX work with the Creative Cloud version of After Effects.

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Kamis, 19 Agustus 2010

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Published on: 1600
Binding: Paperback

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Rabu, 04 Agustus 2010

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If customers LIKE your brand, be afraid. Be very afraid.

In a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday; where 86% of people admit to sharing social media content in the bathroom; where less than 1% of young people trust advertising; customers only talk about the brands they LOVE. And, if customers aren't talking about your brand, you might as well not exist.

What is Brand Love?

There are 18,000,000 photos on Instagram tagged #starbucks. Not one is paid for by Starbucks.
When Chinese mobile brand Xiaomi launched their new tablet, stock sold out in 2.7 seconds
Monster Energy drinks has become the most successful energy drinks brand in the US, without a single dollar spent on advertising.
LEGO continues to defy critics and analyst expectations selling billions of dollars of analog toys in the digital age.

All these stories are made possible by Brand Love.

Fans don't just "like" these brands, they love them. And the good news is that it's neither expensive or exclusive to cool cutting-edge brands. Brand Love is as achievable to all brands. Whether you're an airline or selling energy drinks, Brand Love is a guide to help you build a brand worth talking about.

Written by an ex-telecoms CEO, the head of marketing for one of the world's fastest growing soda brands and a digital anthropologist, Brand Love is a journey that takes you around the world from the US to China in search of the brands both fans and industry analysts are talking about.

What Questions does this Book Answer?

What is Brand Love?
Why do some brands have it while others are just "liked"?
How can you replicate their success formula?

Brand Love answers these 3 questions through case studies of brands doing it right; brands well-adapted to the digital age; brands that can build billion dollar market caps without significant sums spent on advertising; and brands that defy the expectations of both investors and their category by breaking all the rules.

Brands Featured in this Book:

Brands mentioned in this book: 7-11, Amazon, Apple, Best Buy, British Airways, Chipotle Mexican Grill, Converse, Cisco, Coke, Delta, Disney, Ford, GoPro, Kodak, LEGO, Mattel, McDonalds, Microsoft, Minecraft, Monster Energy Drinks, Nokia, Pepsi, Pure Digital, Red Bull, Samsung, Shake Shack, Skinny Mobile, Southwest Airlines, Starbucks, Wahoo's Fish Tacos, Xiaomi, Zappos.

Sales Rank: #1788464 in Books
Published on: 2015-07-23
Original language: English
Number of items: 1
Dimensions: 9.00" h x .52" w x 6.00" l, .69 pounds
Binding: Paperback
228 pages

About the Author
3 marketers with extensive experience building and working with consumer brands: Graham Brown - founder of mobileYouth, the world's first youth mobile consultancy. Jamal Benmiloud - former VP of marketing at Monster Energy Drinks and senior marketer at both Red Bull and the BBC. Paul O'Shannessey - former CEO of New Zealand Telecom's youth-focused MVNO Skinny Mobile.

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1 of 1 people found the following review helpful.
Great book with great ideas.
By Tom
Brand Love defines what is relevant to people in a changing market. I hadn't read anything by the author before and was surprised at how cogent the concepts were put across. It picks up with a really thorough orientation of the landscape of brand ideology, how it used to work and some of the major changes that have taken place. Anyone can pick this up and understand it.

What I really liked was how it explained the rift between vanity metrics and real brand love, the emotional investment of users and the story they relate to and why. It goes over numerous examples of how failed brands focussed on short term branding without any solid connections with loyal followers. After reading, I'v grasped some concepts I hadn't considered and have begun to understand the magnitude of brand and culture.

What Graham has done with this book is collect really lucid examples of what works and why and what doesn't with case studies ranging from Lego to Apple. The combination of a great base of knowledge, real world experience and sharp writing style puts this book up amongst some of the other heavyweight titles in the space. I myself have already looked at all the ways it is going to apply to my project and can now see a clear way forward and can commit to what is important.

1 of 1 people found the following review helpful.
Easy and informative read
By Joe Drew
I've been playing with the idea of starting some sort of business or another for a long time now, but the modern climate is..kind of scary, if I'm to be honest. Reading this book kind of put things into perspective for me. The importance of brand and how to use it to your advantage..I never had it explained to me in a way that just "clicked" until now. The book is very informative, and it's written in a way that should make everything easy to understand, even for someone like me with no experience dealing with business management. There's a ton of famous brands covered in the book, and some of them were pretty surprising examples for me. I had never really thought about how social media plays into brand, and the kind of money these companies save for a much more effective advertising campaign. I'll be thinking about this every time I daydream about starting up my own gig, now.

1 of 1 people found the following review helpful.
The definitive guide for understanding and attaining brand awareness and love
By E.A. Gray
For anyone seeking in-depth information about branding, I have yet to find one as dense with insight as this one. It not only informed me, but it inspired me along the way as well. From enlightening statistics and references to powerful world brands to finding your frontline and ecosystem, this guide includes anything you would need to know in order to understand the power of brand love and social awareness. This book gives a good overview of the shift from old school advertising to new school relationship building in marketing. There are some great case studies featured from brands like Zappos and Southwest Airlines that make it a fun read. After digesting the material I’ve no doubt that I’ll be referring back to it many times in the future. I’m sure you’ll feel the same way too.

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Minggu, 01 Agustus 2010

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The Business of Shipbuilding thoroughly analyses vessel construction, from material receipt and preparation, to final outfitting. It explains the central role of computer technology in the design process, the growing importance of supply chain management for materials and services and the use of subcontractors. Methods of measuring progress, productivity, performance and the need for enforcing standards during construction are also discussed. Through the use of practical examples, The Business of Shipbuilding explains the structure of shipbuilding in Japan, Korea, the European Union, China, Eastern Europe and the Americas and places this in the context of the economic and political climate of each region.

Written in a clear and concise style and illustrated throughout with diagrams, charts and plans, The Business of Shipbuilding will be an invaluable reference tool both for experienced shipbuilders and for shipowners, managers, operators, brokers, insurers, lawyers, universities, surveyors and equipment suppliers.

Published on: 2013-12-04
Released on: 2013-12-04
Format: Kindle eBook

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