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Pearlson and Saunders', Managing and Using Information Systems: A Strategic Approach, Fifth Edition, conveys the insights and knowledge MBA students need to become knowledgeable and active participants in information systems decisions. This text is written to help managers begin to form a point of view of how information systems will help, hinder, and create opportunities for their organizations. It is intended to provide a solid foundation of basic concepts relevant to using and managing information.

• Sales Rank: #46845 in Books
• Published on: 2012-08-21
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 8.90" h x .60" w x 5.90" l, 1.00 pounds
• Binding: Paperback
• 416 pages

Features

• Keri E. Pearlson
• 9781118281734
• Managing and using information systems
• A strategic Approach
• Fifth Edition

From the Back Cover

"Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without talking about the other."—Bill Gates, Microsoft

EXPLOIT THE POTENTIAL OF TECHNOLOGY AND SOCIAL BUSINESS FOR COMPETITIVE ADVANTAGE.

Information systems are at the heart of virtually every business process, and decision. Like previous editions, this fifth edition of Managing and Using Information Systems by Pearlson and Saunders gives you the foundation to become a knowledgeable participant in information systems decisions and to manage information for competitive advantage.

This edition continues to focus on ideas that impact the new generation of "digital natives"—managers who are at home in the digital world and expect to leverage technologies in their business lives. Brief, yet complete, this text provides a basic framework for understanding the relationships among business strategy, information systems, and organizational strategies.

Whether you're coming from IS or the business management side, Managing and Using Information Systems, Fifth Edition will give you a valuable grasp of how technologies affect business decisions, so you can grab every opportunity for business success.

New to the Fifth Edition:

• The concept of social business and its place in today's connected world is integrated throughout the text. New "Social Business Lens" sections in every chapter demonstrate the social business implications of the material.
• New Geographic Lens textboxes highlight the global implications of chapter content.
• All chapters are thoroughly updated. The text includes new coverage of social business strategy, CRM, agile processes, activity streams, activity-based costing, cloud computing, open source software, and business intelligence and analytics.
• Cases in all chapters are updated or replaced.

About the Author

About the Authors

DR. KERI E. PEARLSON is president of KP Partners, a CIO advisory services firm specializing in executive education and management coaching in the area of strategic use of information systems and organizational design. A former faculty member of the Graduate School of Business at the University of Texas at Austin, Dr. Pearlson is the co-author of Zero Time: Providing Instant Customer Value—Every Time, All the Time (John Wiley & Sons, 2000). Dr. Pearlson holds a Doctorate in Business Administration (DBA) in Management Information Systems from the Harvard Business School and both a Master's Degree in Industrial Engineering Management and a Bachelor's Degree in Applied Mathematics from Stanford University.

DR. CAROL S. SAUNDERS is professor of Management at the University of Central Florida in Orlando, Florida and Schoeller Senior Fellow (2012) at the University of Erlangen-Nuremburg. She served as General Conference Chair of the International Conference on Information Systems (ICIS) in 1999 and Telecommuting '96. She was editor-in-chief of MIS Quarterly from 2005-2007. She has received the Association of Information Systems (AIS) LEO award for lifetime accomplishments and is a Fellow of the AIS. Dr. Saunders holds a Ph.D. in Organizational Behavior and Management from the University of Houston and an MBA from the University of North Carolina at Chapel Hill. In addition to her academic positions, Dr. Saunders has worked for IBM and EXXON Company, U.S.A.

Most helpful customer reviews

5 of 5 people found the following review helpful.
Content suffers from poor grammar/typos/missing words
By Daniel Fauxsmith
I'm usually able to overlook a few typos here and there, but this book is in terrible shape and needs a thorough review by the publisher. I've had to pause to parse quite a number of sentences due to missing words, missing punctuation, and typos. It's quite rough going, and even a cursory review should have caught many of these. Errors are throughout all chapters I've read so far.

The author states up front that this book doesn't delve deeply into current IS platforms, which is fine, but why not at least direct us to other resources that do a good job of this?

The book is giving a decent review of various business models and isn't too technically intensive. For my purposes, this is a plus, but perhaps others would find this a detriment. Again, it would be nice to be pointed to other resource to fill this gap.

Given that I complain about grammar and typos, I hope my review is relatively free of them.

1 of 1 people found the following review helpful.
Good textbook, poor proofreading
By Dave
This book was assigned as the text for an MBA course I am taking. It is well written and very understandable. The case studies included in the text help the reader really understand the concepts being discussed. The book is printed on good quality paper. Proofreading could have been better. There are a lot of typographical errors for a textbook, so I can only rate it 4 out of 5.

0 of 0 people found the following review helpful.
Easy read for MBA class
By Austin Jensen
Bought this as required reading for an MBA class. Fairly easy read. Some concepts were over my head. Not having any IS experience I sort of expected that though. But they do a good job of bringing the info down to real world level without making you feel like it's dumbed down.

See all 45 customer reviews...

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[Y609.Ebook] Free Ebook The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business, by Richard Maxwell, Robert Dickman

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"Every great leader is a great storyteller," says Harvard University psychologist Howard Gardner.

According to master storytellers Richard Maxwell and Robert Dickman, storytelling is a lot like running. Everyone knows how to do it, but few of us ever break the four-minute mile. What separates the great runners from the rest? The greats know not only how to hit every stride, but how every muscle fits together in that stride so that no effort is wasted and their goals are achieved. World-class runners know how to run from the inside out. World-class leaders know how to tell a story from the inside out.

In The Elements of Persuasion, Maxwell and Dickman teach you how to tell stories too. They show you how storytelling relates to every industry and how anyone can benefit from its power.

Maxwell and Dickman use their experiences—both in the entertainment industry and as corporate consultants—to deliver a formula for winning stories. All successful stories have five basic components: the passion with which the story is told, a hero who leads us through the story and allows us to see it through his or her eyes, an antagonist or obstacle that the hero must overcome, a moment of awareness that allows the hero to prevail, and the transformation in the hero and in the world that naturally results.

Let's face it: leading is a lot more fun than following. Even if you never want to be a CEO or to change the world, you do want to have control over your own work and your own ideas. Ultimately, that is what the power of storytelling can give you.

• Sales Rank: #1008976 in Books
• Published on: 2007-08-14
• Released on: 2007-08-14
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 7.13" h x .89" w x 5.00" l, .66 pounds
• Binding: Hardcover
• 256 pages

Features

• Used Book in Good Condition

Review
“The ability to persuade by spinning an intriguing narrative is an essential career skill.” (Newsweek)

Most helpful customer reviews

17 of 17 people found the following review helpful.
So-so
By R
Like many business books, "The Elements of Persuasion" contains pages and pages pages of case studies, many of which appeared to me to be rather weakly linked to the concept of storytelling. By the end, I was skipping over entire sections because the case studies just did not feel relevant. I was left wishing for more original content.

The authors also try to relate many concepts in the book to the elements of fire, earth, water, air, and space. These analogies seemed awkward and unnecessary at times.

Finally...I understand the "passion, hero, antagonist, awareness, transformation" concepts, but I would have liked more concrete, hands-on information on how these concepts can be integrated into corporate sales scenarios (not an unfair comment, as this is really how they are pitching the book).

3 of 3 people found the following review helpful.
Cheesy but useful
By SEN
As read by a cynic:

The good: this book offers a useful, simple methodology to sell using the power of stories; if you know what you sell well, and if you have any sort of passion for what you do, you'll probably already have some of the elements, but it's always good to read someone else's view and have a more complete methodology. It's also a light read.

The not so good: an endless, almost unbearable litany of sappy US centric examples; I don't mean just the people (Warren Buffet! The Marines! Senator so and so!), but also the world view, as revealed by the worshipping of shysters, CEO's and other assorted car sales people: be a winner! Because we all want to be winners! Sell that cereal! Anyone with a more wordly or even just european view will either cringe or laugh... Outside the US few people dream of selling more cereal, and some find the void of such a life unbearable.

Still, not all is lost, because you might have figured out a way to actually like what you do or are looking for something worthy of doing, and in that case you still need a way of selling it, even if selling is not in your blood or the mere fact of thinking about it repulses you: By telling your story in a way your client cares about, the selling becomes more natural. And just as importantly, developing that story might make everyone in your organisation more involved, happier with their work and more productive.

It would be great if someone came out with this same methodology from the perspective of all those who have a sense of professionalism but are looking to apply it to something more interesting than selling that darned cereal / CDO / deodorant.

1 of 1 people found the following review helpful.
It's All in The Story
By Leanne Hoagland Smith
Storytelling is a powerful way to engage people within the sales process. The authors in this book immediately begin in the first chapter help you understand how to construct a powerful story. There are five elements involved in this creation.

1. Passion - the energy of delivery and emotions expressed
2. Hero - provide a point of view and engages the audience
3. Antagonist - obstacles that need to be overcome
4. Awareness - opportunity to learn from story
5. Transformation - the happy ending

Within the passion element, the authors contend that a good story has an element of surprise. This surprise factor helps to spread the story through word of mouth. Modern day examples of heroes cited included: Warren Buffet, Frank Perdue and Colonel Sanders. Then the authors walk the reader through the other four elements.

This book is a great template to help sales professionals craft a compelling story and learn how to leverage storytelling as part of their sales skills allowing them to truly be The Red Jacket in a sea of gray suits

See all 35 customer reviews...

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[L946.Ebook] PDF Ebook The Complete Book of Chinese Health & Healing: Guarding the Three Treasures, by Daniel Reid

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Here is the first complete manual of Chinese medicine specifically written for the layperson. Filled with illustrated exercises and recipes, this book offers a unique, integrated system of preventive health care so that now anyone can promote good health, longevity, and spiritual awareness using these traditional techniques.

Included are:

���•� Key concepts of Chinese medical theory
���•� Dozens of illustrated T'ai Chi and Chee-gung exercises
���•� The Chinese approach to healing common ailments
���•� Authentic secrets of Taoist sexual yoga
���•� Therapeutic food recipes and herbal tonics
���•� Alternative treatments for diseases such as AIDS and cancer
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• Sales Rank: #111456 in Books
• Published on: 1994-12-05
• Released on: 1994-12-05
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.30" w x 6.00" l, 1.51 pounds
• Binding: Paperback
• 484 pages

From Booklist
Reid's third book on Chinese medicine, martial arts, meditation, and related subjects is thorough, clear, and informative. It opens with an account of the three treasures of Taoism: essence, energy, and spirit. Then, Reid weaves ancient and modern Chinese healing and Taoism together in order to paint a good picture of the background and current practice of his subjects. The portrayal involves contrasting Chinese and Western theory and practice--contrasts that sometimes identify major problems in the Occident. It also involves defining medicine broadly so that material appears on low-energy electrical waves as well as on the dangers of the standard American diet. While the book contains much practical material on Chinese remedies and techniques, it also underlines the Chinese emphasis upon prevention; indeed, "traditional physicians regard disease as a failure of preventive health care," Reid writes, "not as an opportunity to test new drugs on patients." William Beatty

Review
"Thorough, clear, and informative."—Booklist



"An incredibly thorough guide . . . Reid's tome provides great coverage of the healing arts and is a wonderful sourcebook for the Taoist theory underlying such practices."—NAPRA Trade Journal



"This is among the most highly enlightening books on Chinese health practices I have ever come across. Reid integrates a myriad of highly complex concepts and translates them to the reader with simplicity and clarity. . . . I highly recommend this book to my colleagues, patients, and anyone interested in the path of Chinese health and healing."—Christina Stemmler, M.D., President, American Academy of Medical Acupuncture



'Through his thorough research, in-depth scholarships and insightful ways of penetrating into the heart of the matter, Reid has written a book about Chinese health and healing that is sure to become a classic resource for everyone."—Chungliang Al Huang, author of Embrace Tiger, Return to Mountain



"Always interesting, Dan Reid is one of the most respected authors in the field of Chinese medicine. . . . He draws upon his scholarly background as well as extensive clinical experience, making a complicated subject clear and fascinating to read."—James Ramholz, publisher of Oriental Medicine

About the Author
Daniel Reid is a leading Western authority on traditional Chinese medicine and Taoist healing practices and has studied and practiced Chinese medicine for over twenty years. He is the author of The Complete Book of Chinese Health and Healing (Shambhala, 1993, 1994).

Most helpful customer reviews

7 of 7 people found the following review helpful.
Review of The Complete Book of Chinese Health & Healing
By Egyptian Gurl
This is an EXCELLENT health guide! I can't express that enough! What I really like about it is it's written by an American with knowledge of Traditional Chinese Medicine (TCM). I've found that, often, when a book on TCM is written by Chinese, or Asian practitioners, it's hard to follow and they're not really accustomed to the way Americans eat or practice health, so you wind up not being able to "relate" to what they're talking about, or the terms they use are so esoteric, you can't follow what they're saying.

But not so with Reid! I HIGHLY RECOMMEND this book as a starter, and for anyone who's been into TCM for awhile, because it is easy to read, with a lot of good recipes for TCM.

FIVE STARS FOR REID!!!!

0 of 0 people found the following review helpful.
Easy to read, good explanations of taoist concepts and practical applications
By Stephen Sedita
This is a pretty good introductory book to taoist philosophy, but is primarily meant as an introduction to how introduce taoist practices into your own lifestyle. In this regard I think the author did a pretty good job. Of course for someone already well versed with the basics this book doesn't add much so really is best for people with no prior knowledge of taoist beliefs or practices. Its sort of jack of all trades master of none deal. If you're looking for more depth on qi gong, meditation, food therapy, etc. there are plenty of more advanced works out there. That being said, this is still a useful reference.

1 of 1 people found the following review helpful.
complete book of chinese health and healing
By Jerry M. Welch
lots of good information in this book and offers options for improving health that follows methods tried and true for thousands of years. would highly recommend this book for anyone looking at options to improve their health and well being.

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John Irish and Edward Carson, both experienced history teachers, have teamed up to develop this workbook to focus on the historical thinking skills that high school students in the AP� European course must master in order to perform well on the exam.

Nine types of graphic organizers help students hone the skills essential for success in the course, including cause and effect, chronological reasoning, comparison, contextualization, continuity and change over time, defining the period, historical argument and turning points. AP� is a trademark registered and/or owned by the College Board, which was not involved in the production of, and does not endorse, this product.

• Sales Rank: #42723 in Books
• Published on: 2016-02-29
• Original language: English
• Dimensions: 11.00" h x .80" w x 8.60" l,
• Binding: Paperback
• 304 pages

About the Author
John P. Irish received his B.A. in philosophy and political science from Southern Methodist University, his M.A. in philosophy from the University of Arkansas, and a M.L.S. in American Studies from Southern Methodist University. He is currently working on his Doctorate in Humanities from SMU. He has been teaching U.S. History for over 15 years. He currently teaches AP U.S. History at Carroll Senior High School in Southlake, Texas, where he coaches the UIL Social Studies Team and is the UIL Academic Coordinator.

Edward Carson received his B.A. in History and M.Ed. in History Education from Harding University. His current research examines race, religion, and society, particularly that of W.E.B. Du Bois. He does editorial work for The Christian Century Magazine Then and Now, and sits on the Christian Scholars' Conference Committee. He is a residential faculty member in the History Department at Brooks School in North Andover, Massachusetts.

Most helpful customer reviews

2 of 2 people found the following review helpful.
AP European History teachers should buy this!!!
By Getshotzi
As an AP EURO teacher, I use these all the time. Probably the best purchase I've ever made for my students. Totally will help your students succeed in the redesigned exam.

3 of 3 people found the following review helpful.
Historical Thinking Skills Practice at Your Fingertips!
By L. Bowe
This is a fantastic resource! I've been teaching AP European History for many years now, but with the redesign going into effect this year, I've felt like a first year teacher in many ways. I just received this book this past week and already I feel that it is going to greatly benefit my students this year and for many years to come. If you want to be able to effectively teach your students how to think like a historian and do the work of a historian, you need this book! It's great practice for students doing the work of historians and is fantastic in helping them develop the skills they need to be successfull on the new AP European History exam.

2 of 2 people found the following review helpful.
A wonderful resource, especially for new teachers!
By Amazon Customer
As a first year Euro teacher, I would be absolutely lost without this book. I only wish I had gotten it sooner!

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• Sales Rank: #3128922 in eBooks
• Published on: 2013-02-15
• Released on: 2013-02-15
• Format: Kindle eBook

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• Sales Rank: #2705314 in Books
• Published on: 2015-09-10
• Original language: English
• Dimensions: 10.00" h x 7.25" w x 1.25" l, .0 pounds
• Binding: Hardcover
• 486 pages

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0 of 0 people found the following review helpful.
Amazing book; phenomenol research
By Coach Ken
Amazing book; phenomenol research. Will make a significant impact on swim coaching. Excellent new training categorization done by fiber types. USRPT people need to read this book so they realize the importance of traditional training mixed with a variety of speeds and intensities and why race pace training by itself is insufficient.

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